Cotton On BODY further cements its position as the go-to lifestyle brand, taking the lead with its new ‘collections by sport’ active range, hitting stores in January.
Knowing the BODY girl will be celebrating this festive season, the game changing collection will help kick start the New Year with serious athleticism, plenty of style and motivation to take on 2015. The range puts a sporty twist on activewear by catering for any arena in which the BODY girl might find herself working up a sweat; at the gym, studio, club or in day-to-day life. It features BODY’s core active pieces as well as everyday basics, with a focus on stripes, hints of bold colour and varsity prints. ‘Collections by sport’ has everything a girl needs to keep fit; from the best high-performance workout bra to essential tights that features moisture wicking technology. It fuses undone styling with technical sportswear.
Taking inspiration from the ‘normcore’ fashion trend, combining ‘normal’ and ‘hardcore’, ‘collections by sport’ features a scaled back colour palette to enhance the less-is-more approach, with minimal prints and splashes of blue and red. “Normcore is the biggest trend in fashion right now - we’ve taken it and added the Body touch, with pops of colour and stripes, to create the ultimate sportluxe wear.
I'm just loving all things Cotton on BODY at the moment!